Mill-enterprise six innovations of network marketing mode

Pattern one: marketing and innovation. Opening up new markets and new channels are an important part of real estate marketing, United States in the world and the electronic signatures in global commerce act already in force, big deals such as online purchase together without more "paper-and-pencil signature" procedures, directly through the electronic signature can be done quickly. The majority of our business website has an online clearing function, but because of our credit card usage is low, about security and credit worries real estate belonging to real estate, people's attention and purchases by buying mental hinder online. This also shows great potential for new markets, an integrated online real estate trading center will promote the healthy development of real estate.

Mode II: product and brand innovations. Regional selection is traditional real estate operation of the primary issues to be considered. China's brand of real estate marketing effectiveness has to be very clear. In Beijing, about real estate, people will think of huayuan; in Shenzhen vanke is second to none. By an industry association to a company, it is the brand's great effects. Network economy and customer product just click the mouse, brand switching cost is greatly reduced and product loyalty and harder to maintain. Implementation of brand strategy, there is no doubt that is a magic weapon to draw customers eyes.

Model: price and competitive innovation. Classical economics, are important causes of price fluctuations of asymmetric information, but on the Internet due to the high efficiency of information dissemination, symmetry, price volatility will be very limited, thus seeking opening price will be close to the real estate value is all the more important. Bid network is a new pricing method, which is composed of consumers, in accordance with its understanding of the relevant information and property evaluation and demand factors such as the urgency of their offer. Developers will offer comparative analysis many consumers, preferred to reach a deal.

Model IV: low-cost direct marketing innovation. Online direct marketing refers to the developers selling products directly through the network channels. Practice, there are two: one is the enterprise apply for domain names on the Internet, set up their own site; another approach is to delegate information service providers publish information online to connect with customers and directly sell products. Low costs for development of the network of direct sales companies save a significant amount of agent Commission, and also use network tools to collect customer feedback on products, which improve efficiency and establish a good image.